Facebook, How one Networking site took over the internet

So far the The Facebook Effect by David Kirkpatrick has been grinding on me. Yet, more then two thirds through the book I realized that Facebook is such a ridiculous powerhouse. After Zuckerberg had weathered the storm of countless offers by big marketing companies, venture capitalists, etc and kept his vision on the networking concept close to himself, it would be appropriate to say the guy knows how to get people to respond to his product. He understood what people wanted. After the Facebook company had introduced the "newsfeed" aspect to the site that is were I believe the site had transcended all other networking sites. In what would be considered just a way for people to know more quickly what was going on with their friends it had also recreated an aspect of the Internet. It now had the ability to make things go viral really fast. This is not a joke. This concept of all these people having interrelated pages knowing what is happening extremely fast transforms not only human interaction on the Internet but human communication in general. It is here where Facebook shines to be a tool not only for good like when people can be aware of groups like "Save Darfur" extremely fast but also a tool for political and social gain. The aspect of having a tool like that at your disposal really can be powerful. Maybe this comes as no surprise to someone who uses Facebook but I myself have stayed away from the network websites and probably stay so but nonetheless I do appreciate this aspect of how Facebook has undoubtedly changed the way we as human beings interact with one another.